That depends on who you’re writing to, and where they’re reading it.
As a marketing consultant, my job is to help companies grow. The content I help them create must accomplish two things:
- They must appeal to their target personas.
- They must promise to provide value to their target personas.
When I talk about the greatest headlines of all time, it gives a connotation of the most creative titles. If I was writing about creative titles, I would go with something like, “Why My Cat Has a Savings Account,” or “In Defense of the Figurative Use of Literally.” These are both intriguing and creative titles.
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